Nissan - I’m Intelligent Mobility

For this global brand campaign, we asked our sponsored athletes how Nissan’s latest technologies move for them to show the different ways Nissan Technology can work for different lifestyles. We demonstrated this by comparing the precision of these technologies to the precision of each sport. In addition to concepting and art direction, I created a new logo animation incorporating both the campaign title “I’m” and the brand messaging “Nissan Intelligent Mobility,” merging from one to the next to demonstrate that we can all be Nissan Intelligent Mobility. This social and digital campaign refresh was successful in reaching hundreds of thousands of viewers and elevating brand sentiment via both paid digital advertising and organic social posts.