Welcome to Walmart Land, a place where inspiration starts with play. Love entertainment & music or fashion & style? This world is full of mini games, challenges, events, easter eggs, obbys & more — all to inspire you to do more of what you ❤️ IRL. My role on this project was to lead creative direction on both the Walmart Land Roblox experience and all promotional materials for the virtual world, including OLV, digital, and influencer content. We kicked off with a virtual concert called Electric Fest, featuring Kane Brown, Madison Beer, and YUNGBLUD, and reached millions of fans who regained love for the Walmart brand.