Walmart: Who Knew?
To kick off 2026, Walmart wanted to emphasize just how fast their Express Delivery service is. Our goal was to reach both new and existing customers with a service they may have previously used a competitor for because they weren’t aware of just how fast Walmart could deliver. We tapped Walton Goggins to set the record straight, get people excited about speedy delivery, and drive home our broader ‘Who Knew’ campaign messaging.
On Social
For our social campaign, we took a behind-the-scenes approach, capturing various brand discovery moments on set with our cast. We utilized a broad cast of characters to drive home messaging around both Express Delivery and the product assortment available at Walmart.
CLIENT WALMART
AGENCY DEPTW (DIGITAS, FALLON, PUBLICIS)
CREATIVE DIRECTOR DANNY WEILANDT & CHRISTINA SWAN
SR. COPYWRITER REILLY HARMER
PRODUCERS MADELINE VERING & EVA PIPA
DIRECTORS TERRI TIMELY