Nissan Pathfinder - Return to Rugged
Viewed as one of the original SUVs, Pathfinder has evolved over the years, now culminating in a return to its much-loved, rugged roots. Pathfinder is the ultimate SUV for families who love to get out there and kick up some dirt. To tease and reveal the all-new 2022 Pathfinder, we brought the vehicle back to its roots by tying it back to the original Pathfinder’s incredible capability, and combining it with today’s, style, comfort and convenience.
TVC & OLV
As a father-son duo takes off on an adventurous course in their ’86 Pathfinder, we flash forward to present day to see a reminiscent now-grown son take his family out in the 2022 Pathfinder to return to rugged in their own way, just like the Pathfinder itself.
Teaser & Reveal
AGENCY TBWA\Chiat\Day
CREATIVE DIRECTORS Steve Rice & Dave Hedeman
ACD Shawna Klein
TVC PRODUCTION MPC
TVC EDIT Cabin