Walmart partnered with Allrecipes to provide Snapchat users with easy shoppable recipes. We leveraged Snapchat's new Scan & Search feature to create a unique food shopping experience right in the Snapchat app. Users could simply scan their favorite food items, and instantly be served recipe ideas featuring that item. Recipes featured ingredient lists linking directly to Walmart.com's checkout so you could instantly add everything you need to your cart, allowing shoppers to check out on Walmart.com with the click of a button.